Determinants of Digital Transformation in Libyan Insurance Companies A Field Study on Al-Muttahida Insurance Company

Abstract

The study primarily aims to identify and analyze the determinants affecting the level of digital transformation in Libyan insurance companies. It seeks to answer the following main research question: What are the determinants affecting the level of digital transformation in Libyan insurance companies? The researcher adopted the descriptive-analytical approach in conducting the study. A questionnaire was used as a data collection tool to achieve the objectives of the study. A total of 35 questionnaires were distributed to the study sample, of which 33 questionnaires were retrieved. After examination and verification, 3 questionnaires were excluded. Therefore, 30 questionnaires were subjected to statistical analysis.

The study data were processed using the Statistical Package for the Social Sciences (SPSS). The study reached several findings, the most important of which was that there is a statistically significant effect of the determinants of digital transformation, particularly financial determinants, on enhancing the level of digital transformation in Libyan insurance companies. In light of the main findings, the study recommends strengthening investment in digital infrastructure and advanced digital technologies, as well as developing the digitization of insurance claims processes by providing integrated digital systems.